Our Mission:

The Anderson Valley Winegrowers is a not-for-profit trade group created in 1983 to promote the grapes and wines of the Anderson Valley winegrowing appellation.

We are supported through the dues paid by our membership, generous sponsorships, and proceeds from the festivals and events we produce each year.


Along with promoting the Anderson Valley as a viticultural region, we also work to build our community.

To date over $400,000 has been donated to local community groups such as the Anderson Valley Health CenterAnderson Valley Housing Association, Anderson Valley Ambulance, the Anderson Valley Fire Department, as well as the Community Foundation of Mendocino County Disaster Fund for the most recent fire relief and recovery efforts.

AVWA Board of Directors 2017–2018 Term:

•  President, Michael Green (Black Kite Cellars, 2767 Clay Street, San Francisco, CA 94115)

•  Vice President, Michael Accurso (Goldeneye Winery, 9200 Highway 128, Philo, CA 95466)

•  Treasurer, Randy Schock (Handley Cellars, 3151 Highway 128, Philo, CA 95466)

•  Grower Representative, Norm Kobler (Ardzrooni Vineyard Management, P.O. Box 264, Philo, CA 95466)

•  Winery Representative, Joe Webb (Foursight Wines, 14475 Highway 128, Boonville, CA 95415)

•  Hospitality Representative, Luz Harvey (Visit Mendocino County, 345 N. Franklin St, Fort Bragg, CA  95437)  

•  Executive Director, John Cesano (AVWA, 7000 Highway 128/PO Box 63, Philo, CA 95466)

•  Program Coordinator, Kacy Palmieri (AVWA, 7000 Highway 128/PO Box 63, Philo, CA 95466)




• 59 Winery Members
• 22 Vineyard Members
• 45 Associate Members
• 15 Sponsors

Your dues not only further PR and marketing outreach, but also support AVWA's production of multiple promotional events each year. 


• 12th Annual International Alsace Varietals FestivalSaturday, February 24 - Sunday, February 25
50 press, speakers, and sponsors joined AVWA at a Welcome Reception, three educational panel tastings in the morning for 175 attendees, an exploration of Cremant d’Alsace, a food and wine pairing featuring food from the Culinary Institute of America and wines from New Zealand, and a three vintage vertical tasting of Riesling from three Michigan wine producers; 36 wineries poured for 300 attendees at a Grand Tasting; 84 attendees took part in two Winemaker Dinners, featuring multi-course meals and eight wineries; open houses throughout the valley. Over $6,500 was raised for the Anderson Valley Housing Association.


• Coast Trade Tasting
26 participating wineries poured at the Little River Inn on Wednesday, April 5, 2017 for 175 RSVP’d members of the trade.

• Mendocino Film Festival Sponsor Preview
Executive Director, John Cesano, poured a selection of AVWA member wines at a festival preview screening for 150 Film Festival VIP's and Sponsors on Wednesday, May 3 at the Little River Inn.


• 20th Annual Anderson Valley Pinot Noir Festival
Twenty-six Member Wineries participated in an invitation only Winemakers’ Workshop, 60 gathered for a Press, Speaker, and Sponsor Welcome Reception, 120 attended an all-day Technical Conference with six different panel discussions and tastings, 300 enjoyed the Friday Evening Casual BBQ in the Vineyard, over 900 fit under a tent to enjoy the Grand Tasting featuring 56 member wineries, nearly 200 chose one of six Winemaker Dinners spread throughout the valley, Anderson Valley was packed for Winery Open Houses along Highway 128, Mendocino's "Wine Road to the Coast." 
Over $18,000 was raised for the Anderson Valley Health Clinic.


• Yelp Grape Escape - Anderson Valley
Seven AVWA wineries played host to 150 elite Yelp reviewers on Saturday, June 24, andAVWA saw $2,000 donated to the Anderson Valley Education Foundation.


• 5th Annual Anderson Valley Barrel Tasting Weekend - July 22 & 23
20 wineries poured for over 250 paid tasters.

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• 1st Annual Executive Director's SummitMonday, July 23 in Sonoma, and
• 1st Annual Sonoma State University Wine Business SummitTuesday, July 24 in Santa Rosa
Executive Director, John Cesano, met with regional wine association counterparts from throughout the state, and then leaders from throughout the wine industry, to build better relationships to allow benefits to AVWA membership. The multi-million dollar #CAWINESTRONG fire relief and recovery effort was a direct result of these meetings and AVWA played a key role in the formation of these efforts, in response to October’s North Bay wine country fires.

• Wine Tastings at Camp NavarroGoogle X, Redwood Ramble, and Camp Deep End
Eight to 12 AVWA winery members poured at these three wine tastings for groups ranging from 200 to 500 attendees this summer and early fall.


• Taste of Anderson Valley in San Francisco
35 AVWA winery members poured for 150 registered Trade who signed up for an afternoon wine tasting, 200 tickets were purchased by Consumers for an evening wine tasting as well, on Thursday, November 9 at The Presidio’s Ventana Room at the Golden Gate Club in San Francisco.

Over $4,000 was raised for North Bay fire relief and recovery efforts in Mendocino, Sonoma, and Napa Counties.




• ChefsGiving in San Francisco – On Sunday, November 19
AVWA representatives John Cesano, Kacy Palmieri, Jenn Yoder, and Warren Shandel poured for 1,000 attendees, on behalf of 15 AVWA members, to help raise one million dollars for fire relief and recovery at the Ferry Plaza Building in San Francisco, putting Anderson Valley wines on an equal footing with Opus One, vintage Moët, and Dom Perignon.





• 2nd Annual Anderson Valley Holiday Wine Passport Weekends
20 participating AVWA member stops made up the passport for visitors on two weekends, December 9 & 10 and December 16 & 17, with each stop acting as a toy collection place for the children of Anderson Valley in concert with the Anderson Valley Fire Department.



• On November 16, AVWA hosted a Waste and Storm Water Management symposium, with partners the Farm Bureau, Mendocino WineGrowers, Inc., and the Wine Institute, at Barra of Mendocino in Redwood Valley.


• Unified Grape Symposium attendance
• Mendocino County Tourism Commission event and festival committee participation
• Mendocino Fair Wine Competition committee and event
• California Cider Competition
• #CAWINESTRONG formation
• Wine Industry Network attendance
• AVWA BOD Election
• Eight AVWA Member Socials and two AVWA General Membership Meetings
• Helped distribute 30,000 AVWA member maps
• Rebuilt a new website incorporating a new ticket selling platform


Membership Drive (Dec 2017)
Updates for a new AVWA map (Dec 2017 & Jan 2018)
Sponsorship Drive (Dec 2017 & Jan 2018)
Aromatic White Wine Festival (Feb 24-25, 2018)
Coast Trade Tasting (Apr 4, 2018)
Pinot Noir Festival (May 17-20, 2018)
Barrel Tasting Weekend (Jul 21-22, 2018)
Vineyard Workshops (throughout 2018)
Taste of Anderson Valley (Nov 8, 2018)
Anderson Valley Holiday Passport Weekend (Dec 15-16, 2018)
Group Wine Tastings at Camp Navarro (ongoing)