Thank you for your interest in joining the Anderson Valley Winegrowers Association (AVWA).
The mission of Anderson Valley Winegrowers Association is to promote and protect Anderson Valley as one of the world’s premier grape growing regions, and to support our members and community.
The following organizations are eligible to join the AVWA:
Wineries who produce at least one wine made from fruit grown in the Anderson Valley appellation.
Growers who grow grapes in the Anderson Valley appellation.
Organizations that serve the wineries and growers in the Anderson Valley, such as lodging & dining establishments, and vendors.
AVWA membership allows for the following activities to occur in support of our mission:
Awareness – develop awareness for the region as a premier grape growing region in the North Coast of California wine country
Branding – ensure there is a clear and consistent brand representing the grape quality and wine quality of the region
Tourism – promote the geographical location as a desired place for individuals to visit and develop loyalty towards
Marketing – brand visibility through events, digital marketing, print assets, and consumer outreach
Membership – provide member education, tools, best practices, opportunities, training, and strategy in addition to other activities
Industry – create and sustain relationships within the wine industry and immediate wine community to improve our efficacy
Partnerships – build relations with regional advocates to advance efforts and cross-support initiatives
Community – bridge and support the interests of individuals in our local area, as well as in our county and state
Advocacy – inform and support the interests of members regarding issues, policy and items impacting our sustainability and growth