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AVWA MEMBERSHIP ALLOWS FOR THE FOLLOWING ACTIVITIES TO OCCUR IN SUPPORT OF OUR MISSION
Develop awareness for the region as a premier grape growing region in the North Coast of California wine country
Ensure there is a clear and consistent brand representing the grape quality and wine quality of the region
Promote the geographical location as a desired place for individuals to visit and develop loyalty towards
Brand visibility through events, digital marketing, print assets, and consumer outreach
Provide member education, tools, best practices, opportunities, training, and strategy in addition to other activities
Create and sustain relationships within the wine industry and immediate wine community to improve our efficacy
Build relations with regional advocates to advance efforts and cross-support initiatives
Bridge and support the interests of individuals in our local area, as well as in our county and state
Inform and support the interests of members regarding issues, policy and items impacting our sustainability and growth
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